Overview
SEO (Search Engine Optimization) is nothing but the practice of optimizing your website(be it anything product or a service website) and its content to rank higher in search engine results pages (SERPs) for specific keywords and phrases. The goal of SEO is to increase organic traffic to your website and improve its visibility on search engines such as Google, Bing etc.
If you are not found on Google or any search engine for that matter, you will not receive traffic from organic search. Which is why it becomes so important to be indexed and appear on Search Results.Search Engine Optimization (SEO) is super essential for every brand and business that operates online.
SEO usually takes time to show results and is a ongoing process. It’s important to stay up-to-date with the latest SEO trends, algo updates and best practices and adapt your seo strategy accordingly.
I have designed this comprehensive SEO course from all my experience to help you drive traffic to your website, get traffic, more leads, achieve first page rankings in search engines using SEO. I have tried to cover the main seo concepts, keyword research, on-page and off page optimization, seo optimized content creation, link building, content optimization, tools & techniques, best practices, local seo, wordpress seo, seo plugins, analytics etc.
Requirements:
No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.
The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it’s up to you to take action and do what it takes to make it a success and apply what you have learned.
Who’ll Learn
Course Structure
1.1: What exactly is SEO?
1.2: Google Search and How it works?
1.3: Why is SEO important?
1.4: Understanding search engine algorithms different types and their history
1.5: Pillars of SEO
1.6: SEO Myths in 2023
2.1: What are keywords?
2.2: Types of keywords?
2.3: Which is good – Long Tail Vs Short Tail?
2.4: What is Keyword Research?
2.5: Tools Overview
2.5.1: Google Keyword Planner
2.5.2: SEMRUSH
2.5.3: Google Trends
2.5.4: Ubersuggest
2.5.5: Answer the Public
2.5.6: Spyfu
3.1: What type of keywords to go for?
3.2: Search Volume importance
3.3: What is EAT and how does it work?
3.4: How to do proper Keyword Research?
3.5: Keyword research and analysis
4.1: Website site structure and design
4.2: Indexing and Crawlers info, crawling process
4.3: Sitemaps
4.4: Robots.txt
4.5: Website speed and performance
4.6: Page Speed
4.7: Site security
4.8: Http vs Https
4.9: Mobile SEO optimization
4.10: Hreflang Tags
4.11: Status Codes Definition
4.12: Schema markup and structured data
5.1: Content strategy
5.2: Creating high-quality, SEO-friendly content
5.3: Optimizing content for keywords
5.4: Duplicate Content
6.1: Types of Content
6.2: Importance of page titles, title, h1-h6, meta tags etc
6.3: Ai tools for Content Optimzation
6.4: Content promotion and link building
6.5: User engagement and social signals
7.1: What are Backlinks?
7.2: Why are they Important?
7.3: Anchor Texts
7.4: No-Follow and Do-follow
7.5: Backlink Analysis
7.6: DA & PA definitions
7.7: Link Strategy
8.1: Google Analytics
8.2: Search Console
8.3: Monitoring and tracking key performance indicators (KPIs)
8.4: Keyword Ranking Tracking
8.5: Competitor SEO Analysis
8.6: Reporting and analysis
8.7: How soon can I see results
9.1: Local SEO
9.2: WordPress SEO
9.3: E-commerce SEO
9.4: International SEO
9.5: Voice search optimization
9.6: Video SEO
9.7: Technical SEO Audits and Site migrations
10.1: Emerging trends and technologies
10.2: SEO in a post-cookie world
10.3: The role of AI and machine learning in SEO
Instructor
Siddanth Adiga
A BE & MBA and a Techno-Marketing professional with more than 9.3 years of Marketing experience along with growth consulting & has experience working with companies like Zoho, HackerEarth, JioHaptik, and more. He has handled marketing for the companies he has worked with roles as Head of Marketing or Sr.Marketing Manager. You can connect with him on LinkedIn.
