Overview
This course I have designed for anyone who wants to master the art of content marketing and drive conversions like a pro. The course I have structured around things I have done from my experiences and the knowledge I have. Here you will be able to apply the principles and strategies to create a content marketing campaign from start to finish. By the end of the course, you will have a deep understanding of how to create and implement a successful content marketing campaign that drives conversions for your business.
I will teach you what content marketing is, content types, content strategy, roadmap, repurposing, content frameworks, and how to build a content pipeline calendar and much more.
Requirements:
No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.
The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it’s up to you to take action and do what it takes to make it a success and apply what you have learned.
Who’ll Learn
Course Structure
1.1: What is Content Marketing ?
1.2: Why does it matter?
1.3: Benefits of Content Marketing for Businesses
1.4: Content Marketing vs Traditional Marketing
2.1: Understanding the content marketing funnel & their stages
2.2: Understanding Your Audience
2.3: Defining Your Target Audience
2.4: Conducting Audience Persona Research
2.5: Understanding and mining existing data
2.6: Creating Buyer Personas
2.7: How to create content for each stage?
3.1: Developing a Content Marketing Strategy
3.2: Setting Goals and Objectives
3.3: Setting conversion goals
3.4: Content Types, Styles and Formats
3.5: Content Distribution Channels
3.6: Creating a Content Plan
4.1: Creating a content strategy that aligns with your conversion/business goals
4.2: Mapping your content to the buyer’s journey
5.1: Understand the key elements of effective content
5.2: Learn how to create engaging content that resonates with your target audience
5.3: Best Practices for Creating Quality Content
5.4: How to optimize Content for Search Engines & Social Media?
5.5: Understand the basics of SEO and cohesion with content marketing
5.6: Creating content that drives conversions
5.7: Repurposing and updating existing content
6.1: Strategies for promoting your content to reach your target audience
6.2: Learn how to create a content promotion strategy that aligns with business goals
6.3: Paid and organic promotion tactics
6.4: Email marketing and Lead Nurturing
6.5: ABM Marketing
6.6: Lead Magnets
6.7: Social Media Marketing
6.8: Other Mediums – Quora, Medium, Newsletters
6.9:Syndicating your content and Guest Blogging/Sponspored Posts
7.1: How to measure the success of your content marketing efforts?
7.2:Tracking and analyzing key metrics
7.3: A/B testing and optimization techniques
7.4: Making data-driven decisions to improve/optimize your results
8.1: Successful Content Marketing Campaigns
9.1: Trends and Innovations
9.2: Opportunities and Challenges
9.3: Ethics and Responsibility in Content Marketing
9.4: Quizzes and Test yourself MCQ Exam
Instructor
Siddanth Adiga
A BE & MBA and a Techno-Marketing professional with more than 9.3 years of Marketing experience along with growth consulting & has experience working with companies like Zoho, HackerEarth, JioHaptik, and more. He has handled marketing for the companies he has worked with roles as Head of Marketing or Sr.Marketing Manager. You can connect with him on LinkedIn.
