Convert cold leads to nurtured happy customers via email marketing

Make use of the most ignored channel to nurture leads, increase your revenue
Start Date
May 20, 2023
Beginner to Intermediate


Welcome to this Email Marketing course, where you will learn how to convert the high-quality leads you received via a variety of channels into paying customers using one of the most underrated, dynamic, and leading conversion channels in digital marketing. It is also one of the intelligent Marketing strategies to sell your product or service.

Are you tired of leaving money on the table and missing out on potential revenue? Do you want to refine your email marketing system to create high-converting email campaigns without breaking the bank? Then this course is for you.

This course is designed for anyone who wants to nurture their leads, move them down the conversion funnel, and convert them into high-paying customers through email marketing. You’ll learn the fundamental concepts, benefits, and techniques of email marketing, as well as how to create effective nurturing sequences, segmentation, automation, and track important metrics and KPIs.

With our course, you’ll gain the knowledge and skills necessary to grow your business, increase revenue, and convert qualified leads to paying customers. I have structured this course around my real-world experiences and best practices, so you can apply what you learn to your own business.

Take this course and discover one of the most powerful tools in your digital marketing repertoire. Enroll now to start learning and take your email marketing to the next level.

No prior knowledge is necessary. This course starts with the basics before diving into more advanced tips and strategies.

The main requirement is a willingness to commit to the process and put in the work. This course outlines the steps, but it’s up to you to take action and do what it takes to make it a success and apply what you have learned.

Who’ll Learn


Marketing Professionals

Lorem ipsum dolor sit amet, consectetur adipiscing elit.


Inbound Professionals

Proin eu bibendum nunc, eget dignissim lacus.


Email Marketers

Nunc pharetra at lorem eu tristique. Donec suscipit interdum congue.


Content Creators/Coaches

Curabitur eu massa placerat, hendrerit orci nec, hendrerit neque.


Lead Gen/Demand Professionals

Nullam eu nisi imperdiet, pharetra ligula at, ornare tortor.


Marketing Automation Professionals

Aenean ornare nulla in magna sollicitudin, ac facilisis est rutrum.

Course Structure

1.1: What is Email Marketing?
1.2: Why is Email Marketing important these days?
1.3: How to build on a effective email strategy?

2.1: What is a Lead Management?
2.2: How do you effectively manage a CRM?
2.3: Lead collection from Sources
2.4: Lead integrations with Tools

3.1: Why is segmentation important for your lead list?
3.2: How to build a Segmentation Strategy?
3.3: How does it look like?
3.4: How to segment mails to send targeted cold emails?

4.1: How to start building and collect leads for your list?
4.2: Lead magnets
4.3: Capture pages
4.4: Handling multiple lists

5.1: Tips to keep in mind
5.2: How to design?
5.3: Which tools to use?
5.4: What type of campaign to design for a list?
5.5: Using Sales techniques to create impact

6.1: Why sending email to the right person is so important?
6.2: How to send one?
6.3: What is buyers journey?
6.4: What does sending a right email to a right lead look?
6.5: Cold email example

7.1: What are the pre-requistes to consider before writing a high performing email?
7.2: How to create a high performing email?
7.3: How to write crazy yet effective email subject lines that get opened?

8.1: Why is Email Deliverability important?
8.2: How many emails to send? Email frequency?
8.3: When should we send emails?
8.4: Best times and days
8.5: Setting up autoresponders

9.1: Is Email design important?
9.2: Why is it required?
9.3: How to create a design outline of an email to send?
9.4: Email designs and templates
9.5: Opt-in formms

10.1: Why is testing emails important?
10.2: How to create tests for sending emails?
10.3: What things can be tested?

11.1: Why is analyzing sent marketing emails important?
11.2: How do you analyze?
11.3: Lead cleanup in your CRM
11.4: Email metrics
11.5: Main metrics to consider

12.1: What is Lead Nurturing?
12.2: Why are they important?
12.3: How to develop a relationship with your contacts using lead gen campaigns?

13.1: How to Setup Email automation?
13.2: Are they required and important?
13.3: Email workflows
13.4: What Tools to use?

14.1: KPI’s for business
14.2: Metrics to consider


Siddanth Adiga

A BE & MBA and a Techno-Marketing professional with more than 9.3 years of Marketing experience along with growth consulting & has experience working with companies like Zoho, HackerEarth, JioHaptik, and more. He has handled marketing for the companies he has worked with roles as Head of Marketing or Sr.Marketing Manager. You can connect with him on LinkedIn.


Start the Course


Buy Now

More courses you might like

Learners who joined this course have also enjoyed these courses.

Social Media Marketing Course

Beginner to Intermediate


Digital Marketing

Stay ahead and be industry-ready with this Digital Marketing Course

Beginner to Intermediate


Content Marketing

Content That Converts & Sells – Master the Art of Content Marketing!

Beginner to Intermediate